169: Reincarnating Beauty

The kingdom of Jordan has a long, storied history and tradition. But the collective understanding of the nation’s heritage in the eyes of its millions of residents can be anything but cohesive. This is where Firas Khlaifat and his company, Jordan Heritage, come in. Jordan Heritage exists to help give Jordanians a common understanding of their past and a shared ambition for their future through the research, documentation and promotion of Jordanian heritage—a type of reincarnation of beauty, in Firas’ words.