169: Stories of Generation Growth: Naynesh Karia, Co-founder of Food Attraction Limited

“You've got to keep changing and evolving."Today's Change Makers is a lesson in adapting to change as you grow your business, as we're joined by Naynesh Karia for the latest episode of our collaboration with Goldman Sachs 10,000 Small Businesses, Stories of Generation Growth.Naynesh is co-founder of Food Attraction, the manufacturer behind brands including on-the-go hot snacks Jake & Nayns.A Leicester-based family business that has constantly found itself evolving and finding opportunities in new markets, Naynesh speaks with Michael Hayman and Charlotte Keenan about his journey, knowing when to disagree with your family, and how you ensure those family values are the foundation of your company's culture.Generation Growth: The Small Business Manifesto was designed by the Goldman Sachs 10,000 Small Businesses UK programme to amplify the voice of small businesses and give them a platform to share their insights on the challenges they face. The opinions and views expressed in the report and on this podcast do not necessarily reflect the institutional views of , or constitute a recommendation from, Goldman Sachs or its affiliates.