169: The Howard Gossage Show with Steve Harrison and Dave Dye.

Two advertising industry giants join us today to talk about their new book, The Howard Gossage Show. Both Steve Harrison and Dave Dye have talked to us before. But today they arrive together as co-authors of a book as big as its subject matter. And a necessary teaching tool for all of us in the ad game. Sitting in for the traveling Henry Gomez, our friend David Moore matches his enclyclopedic knowledge of the industry with Dave Dye's. And our conversation covers Howard Gossage, brand history, where we have lost our way as brand guardians, and more. Steve and Dave are lightning rods for a topic that should not be controversial: do we still care about selling products? Don't miss this episode. For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.