169 - The Law Firm Model That’s Changing the Legal Industry with George Reynolds, Chief Growth Officer at Setfords

My next guest is George Reynolds, Chief Growth Officer at Setfords, the UK's largest platform law firm.Founded in 2006, Setfords pioneered the consultant model in the UK and now supports more than 650 consultant lawyers across England and Wales, with revenue of £67 million in its most recent financial year.It was the fastest-growing firm in The Lawyer Top 100 in 2025, with 47% organic revenue growth, and is the only law firm listed in the Financial Times' Europe's Long-Term Growth Champions. George leads the firm's growth strategy behind its platform – including the technology, data and infrastructure that allow experienced lawyers to run their own practices without the burden of running a business.If you’re a law firm owner, managing partner, solicitor or legal entrepreneur trying to understand the future of legal services, AI, recruitment, culture, or law firm growth, this conversation is packed with insight.In this episode, we cover: Why the future of law firms is about structure, not harder work The difference between traditional law firm models and consultancy law firms How Setfords built a scalable, high-growth legal business  Why modern lawyers want flexibility, autonomy and work-life balance Building culture and community in a remote-first law firm  The importance of psychological safety and employee wellbeing Why younger lawyers are changing the legal industry  How AI is reshaping legal services and client expectations  The future of law firm recruitment, retention and talent attraction Why law firms must focus on human skills, communication and judgement Using data, systems and AI to improve legal operations  Why law firm owners must rethink how teams collaborate and perform  The changing relationship between employers and employees in law firms  How legal businesses can stay competitive in a rapidly evolving market George also shares how Setfords approaches innovation, growth strategy, digital communication, and building a law firm model designed for the next generation of lawyers.If you’re wondering what the legal industry could look like over the next 5–10 years, this episode will get you thinking differently.About Myerson Connections:Myerson Solicitors is a 100% employee-owned independent law firm based in Altrincham, Greater Manchester.Myerson supports many other law firms across the country daily through its referral network, Myerson Connections.Not only does Myerson help other law firms with referrals, but it also provides free peer-to-peer education, knowledge sharing and practice management support.Discover more at http://myerson.co.uk/connections .About Dan:Currently, Dan is seeking a London Law Firm turning over £1.5M to £6M to invest in, so if you are interested in receiving investment to grow or sell your law firm or know someone who might be, please contact Dan on: [email protected] can also show you strategies that have increased his clients' law firm revenues by 15% to over 300% in one year while reducing their workload by more than half.To find out more about Dan and his programs, click here: https://www.danwarburton.com/Or add Dan on LinkedIn here: https://www.linkedin.com/in/authordanwarburton/Proudly edited with finesse by Mike at Making Digital Real ✨