169. The Pricing Mistake That Cost Me Thousands (And How You Can Avoid It) - Martina Flor

Welcome back to Open Studio Podcast, the go-to space for lettering artists, illustrators, and creatives looking to build a successful career. I’m Martina Flor, and today we’re tackling one of the biggest challenges for freelancers: pricing your work.💡 In this episode, you’ll learn:✔️ The two main pricing models: hourly vs. value-based pricing✔️ The biggest pricing mistake I made early in my career—and how it cost me thousands✔️ How to set your rates with confidence and stop undercharging✔️ Industry benchmarks for logos, book covers, editorial work, and ad campaigns📩 Get my FREE Lettering Success Secrets Guide to learn how to build a career with your skills:https://martinaflor.com/guideTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast