169. Thinking like an agency
from How to Sell Advice Hosted by Kevin C. Whelan
There's a common misconception that marketing advisors don't execute. The reality is, we do execute. We just don't use our hands nor manage the minutia. In this episode, I talk about how to think like an agency (even if you're doing advisory work). At the end of the day, you're responsible for execution. You just do it differently than a typical agency. Listen in and use this way of thinking in your own business—and during sales conversations when delivering this idea matters most. —kevin
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