169. This Author Sold $25K Worth Of Books In 4 Afternoons Through In-Home Book Fairs

How do you bring your network together for experiences that get everyone talking about your brand and organically sharing your content to their networks? Today’s case study reveals how Zibby Owens - author, podcaster, and founder of Zibby Media - created brand buzz in a creative way by hosting book fairs in her own home. These book fairs generated $25,000 worth of sales in just 4 afternoons and priceless connections that continue to pay off. Zibby walks us through the whole process, from ideation to execution, and challenges you to think outside the norms of your own industry to bring your community together. Named NYC’s “most powerful book-fluencer” by Vulture and a regular contributor to “Good Morning America”, you can tap into more Zibby on her podcast, “Moms don’t have time to read books” and in her memoir: “Bookends: a memoir of love, loss, and literature.” Connect with Zibby: www.podcasts.apple.com/us/podcast/moms-dont-have-time-to-read-books/id1366633318 www.zibbymag.com www.zibbybooks.com www.zibbyaudio.com www.zibbyowens.com If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices