169: Why 99% of Wynter’s Marketing Is Brand – Not Performance (w/ Peep Laja)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIf you’ve ever had to defend your brand marketing budget – or wondered if it’s even worth the investment – this episode is a must-listen. Peep Laja, CEO of Wynter, breaks down the practical realities and long-term impact of brand marketing. Peep uses data and research to explore why so many companies are stuck in the “sea of sameness,” how to measure (and justify) brand marketing ROI, and why building memory structures – not capturing clicks – is the real goal of B2B marketing.Plus, Peep shares the one brand marketing move most B2B companies get totally wrong – and what to do instead.What you’ll learn:How to invest in brand marketing that drives resultsHow to invest in brand marketing that drives resultsWhy creating a sub-category is a smarter play than category creationHow to actually measure the impact of brand awarenessHow to educate your CFO on brand marketing budgets and timelinesWhy distinctiveness, not uniqueness, is the goal🔔 Subscribe to get more strategies from B2B leaders and experts that drive predictable growth.📣 About DataboxDatabox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve. Try it free today! http://bit.ly/3RQg2wS