169_ New book out: Message Machine. Jag Singh & Oliver Aust

The less you tell people, the more they understand. That’s the simplicity paradox. In Message Machine, Jag and I set out to provide founders with everything in one book they need to know about communications to scale and to avoid failure. On the Speak Like a CEO podcast released today, we speak with our amazing guest host Lena Carlson why we wrote the book, the process of writing it (blood, sweat and tears), and what we learned in the process (a great deal). To give you a taste of what we cover in the book: 📖 The #1 reason why most stories don’t work. ⚗️ What science says about building trust. 🚀 How founders can appear more intelligent in 1h. ⁉️ Why there is such a thing as a stupid question when talking to investors. ☀️ How every founder can become more charismatic. 💸 Why you should have an unlimited marketing budget. 🪐 Whether you should be in stealth mode or omnipresent. 🚦 Whether there is such a thing as bad publicity for startups. Get the book on Amazon. „MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder“ Jag Singh & Oliver Aust. And get in touch with us with your comments and feedback! Enjoy this episode on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535