17. Athlete CEO: The Evolution of Josh Hokit: From Walk-On to NFL to UFC

From walk-on to the NFL and now the UFC, Josh Hokit breaks down the mental and physical habits that fueled his rise. He reveals how pushing past limits, embracing failure, and surrounding himself with the right people helped him reinvent himself again and again. His story is a blueprint for athletes who want to reach the next level.In this episode, Josh opens the door to a mindset few people ever fully tap into — one shaped by obsession, discipline, and the willingness to outwork everyone in the room. He and Marcus revisit the early days at Fresno State, where workouts had no rep counts, only the expectation to “push the wall” until the body wanted to quit. Hokit explains how mental training became just as important as the physical grind.Josh also shares the role of alter egos, the dangers of comfort, the importance of a tight circle, and what young athletes get wrong about hard work. He dives into the fear, the thrill, and the surreal reality of stepping into a cage alone, where preparation, mindset, and self-belief are everything.Whether you’re an athlete, a parent, or someone chasing a higher standard in life, Josh Hokit’s journey is a reminder that greatness isn’t found — it’s built, choice by choice, long before anyone is watching. Instagram: https://instagram.com/athletecountryclubTikTok: https://tiktok.com/@athletecountryclubYouTube: https://www.youtube.com/@AthleteCountryClubBusiness Inquiries: [email protected]