17. B2B Marketing with Sara Lattanzio

Sara Lattanzio joins to discuss all things B2B marketing, including the differences between B2B and B2C marketing, how startups can build a marketing plan, mistakes many B2B brands make, and much more. Sara is the Senior Marketing Manager at Adnovum, a software development company. She has several years of international experience in B2B Marketing (Services & SaaS) and sales. Get in touch with Sara on LinkedIn. If you any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, through: •        LinkedIn •        Instagram •        Twitter