EPISODE · Mar 8, 2026 · 1H 2M
#17 Be a kind designer | Craig Jamieson
from the deeply human design podcast · host Danny Hearn
“Sometimes the best thing you can do is just be the kindest person in the room.”SummaryIn this episode, we explore the profound impact of leading with kindness and humility in the high-pressure world of design and advertising. Guest Craig Jamson joins Danny Hearn to reflect on his journey from a self-taught Flash designer in South Africa to a Creative Director at Ogilvy. They discuss the transition from a "brutal" leadership style to one focused on empowering others, drawing inspiration from the book Multipliers. The conversation dives deep into the importance of maintaining calm in "crisis mode," the challenges of the current job market, and how personal mental health practices shape professional presence. Together, they advocate for a more supportive industry culture where seasoned professionals lift up those who are most vulnerable.GuestCraig Jamieson LinkedIn – https://www.linkedin.com/in/craig-jamieson/Website – https://craigjamieson.com/HostDanny Hearn – https://www.linkedin.com/in/dannyhearn/ Website – www.dannyhearn.me Podcast – www.deeplyhumandesign.comChapters 00:00 The Power of Humility and Kindness01:10 Journey from Art School Dropout to Digital Design05:03 From Dictator to Genius Maker: The Multipliers Shift08:51 Avoiding the Expert Jargon Trap14:04 The Quiet Confidence of Seasoned Creative Directors17:36 The Fadeaway Technique in Consultancy26:13 Perceptions vs Reality: The Scary Guy Persona35:40 Moving Beyond the Self and Stressful Perspectives42:25 Presence, Calm, and the Figmification of Design53:03 Practical Ways to Support the Design Community
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#17 Be a kind designer | Craig Jamieson
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