17 - Beyond Impressions: How to Convert Marketing Efforts into Real Sales

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Hexagon Media, Debra Bowers. Debra discusses the crucial alignment of marketing and sales for small and mid-sized businesses. Debra emphasizes moving beyond superficial KPIs to focus on smarter targeting, message optimization, and campaign accountability.She highlights the importance of understanding customers and ensuring that marketing efforts effectively drive sales. Debra also shares insights on continuous evaluation, the role of sales in marketing success, and the need for transparency and a holistic approach.Learn more about Debra's work HERE.Connect with Debra on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.