$17 Billion in Political Ads. Does It Even Work?

US political campaigns are expected to spent $17 billion on ads in 2024. But there's little evidence about how much of it works, if any does at all. John Halpin, Executive Editor of The Liberal Patriot, explains what we know and what we don't know about political advertising, and why the best solution for winning campaigns in 2024 might be a back-to-the-future approach. ***Don't forget to rate and review us!!*** ***Check out another great podcast at ⁠⁠Talkin' Politics & Religion Without Killin' Each Other⁠ *** 00:31 The Question of Political Ad Effectiveness 03:24 The Trust Gap in Political Advertising 05:09 The Influence of Political Ads: A Data Perspective 08:18 The Impact of Negative Political Ads 10:18 The Role of Money in Political Campaigns 17:10 The Need for a Rethink in Political Campaign Strategies 26:52 The Power of Person-to-Person Contact in Politics 30:18 Conclusion: The Future of Political Advertising