17: Brigid Farrell on Cross-cultural Communication

This episode features Brigid Farrell from All Talk Training. We discuss how to improve your communication, specifically in a cross-cultural environment. We speak about the importance of self-awareness and empathy, the impact of culture on our communication, and the importance of ensuring you have been understood.Brigid Farrell, founder of AllTalk Training, works with companies who operate internationally and have culturally diverse teams, helping them to eradicate communication issues that arise due to differences in language and culture. Having spent several years abroad, Brigid has observed countless instances of communication breakdown due to cultural misunderstandings. In addition to this, her work training businesspeople in English has also afforded her extensive insight into the areas that lead to miscommunication in international business. This experience led Brigid to identify a pressing need - the development of communication training for those working within diverse teams. This training offers practical solutions to the question ‘What can we, native speakers of English, do to ensure non-native speakers are given an equal voice?’ Uncovering what can be done to improve cross-cultural interactions not only reduces instances of miscommunication and cultural misinterpretation, but also helps to drive collaboration among diverse teams.www.alltalktraining.com