17.从宝洁到创业，最大的敌人不是市场，是心态

💄从大厂出来创业，最大的认知陷阱是什么？投资人说你"不够aggressive"，该妥协还是该坚持？投了40万只卖了4000块，这笔学费换来了什么？出试色卡让销售额直接腰斩，为什么她说不后悔？本期嘉宾夏也，十二院子彩妆品牌创始人，宝洁、阿里双重大厂背景。创业这几年她经历了至暗时刻，也走过了绝望之谷。她发现，好学生思维能帮你考试拿高分、拿到大厂offer，但创业不是一场有标准答案的考试。当她终于停止用别人的跑道丈量自己，接纳了"我和其他创业者不一样"这件事，反而找到了属于自己的路。她说："看见、理解、接纳。真实比优秀更重要。"大厂教你拿满分，创业教你接受不及格🌟这期我们聊了创业者内心真实的卡点是什么，以及怎么突破的，欢迎收听～📌时间轴01:01 从宝洁到阿里再到创业——她说自己最大的变化不是能力，06:22 为什么「探索」对好学生来说这么难？11:50 在大厂看到的都是90分的高楼，却没人告诉你的是什么？14:43 不是主动选择创业，而是「没有别的路了」18:25 遇到问题就离开、就了断——我们是不是也有这种「自我了断」的惯性？26:57 我们总在同一条跑道上争先后「真的只有这一条跑道吗？」30:05 如果我是投资人，我不会投自己——创业第三年「绝望之谷」里的那个判断36:25 投了40万卖了不到4000块——违背本心去「搏一把」之后我学到了什么？39:30 「好学生思维」到底要不要改？48:04 化妆师追求的和普通人需要的完全不同——「日常妆」的真正痛点是什么？52:16 出了试色卡，销售额直接腰斩——但半年后我知道这个决定是对的56:12 不是通过批评自己来成功，而是通过「相信自己」来成功58:58 去年的签名是「看见、理解、接纳」，今年改成了「真实比优秀更重要」👩本期嘉宾夏也-十二院子彩妆品牌创始人·国货彩妆品牌🔍 猜你想看💡 本期金句:"直到有一天我突然意识到这事情不对，这是真的创业和你在大厂在学校不一样，或者其实是我以前在大厂在学校也误读了人生。"🌟本期福利1.  🎁订阅播客《破局点》加入听友群，并在评论区留言夏也福利，抽5位小伙伴送出🎁，「看见自己」彩妆礼袋（价值159元），包含：口红试色卡 + 卸妆膏12g旅行装 + 桃花粉霜3g旅行装*全色号 + 棉花糖粉扑+眉笔正装往期推荐：01.从职场新人到创业，30多个「职业卡点」大梳理！如何破局?🎬制作人员主播: 周永豪｜剪辑: 胖鱼酱剪辑室｜辅助制作: 咕舟舟🙋商务合作：[email protected]✍️公众号：破局点TURNING POINT📕小红书&微博&视频号：破局点欢迎加入我们的听友群，成为“破局者”！可以关注公众号【破局点-永豪】，扫描自动回复的图片上的二维码，就可以加到小助手，邀请你入群。在小宇宙查看该单集文稿

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17.从宝洁到创业，最大的敌人不是市场，是心态

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This episode is 59 minutes long.

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This episode was published on March 24, 2026.

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