17 - Designing for Impact: Unleashing the Potential of Product-Led Growth with Alison Ostendorf

Your host, Thomas Watkins, talks with the Product Design, Usability, and DesignOps Consultant and Co-chair of Women In Product, Houston, Alison Ostendorf. Alison peeled back the layers of Product-Led Growth (PLG) and its transformative impact on the tech industry. Alison brings a fresh perspective from the design world, challenging the status quo of sales-led strategies.Alison candidly shares her initial skepticism about PLG, stemming from her commitment to crafting products that captivate users on their own merit. She draws a compelling parallel between PLG and human-centered design, underscoring the necessity of creating products that users find inherently valuable.Learn more about Alison's work HERE.Connect with Alison on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.