17: Doug Sutherland, CTO at Soundpays Inc on strategizing product launches

“If you believe in the Pareto principle that 80% of the revenue comes from 20% of the audience, you should ask yourself where is that 20% and how can you find look-alikes”. In this episode, Doug Sutherland, Chief Technology Officer at Soundpays Inc discusses new technology that is connecting consumers and how Soundpays is innovating within the market. Doug also reveals his product launch framework and the common issues that companies encounter when launching a product.