17. Glenn Sanford on Building a Billion-Dollar Brokerage

In this episode of Masters of Business, Daniel Beer sits down with Glenn Sanford, the founder of eXp Realty, to unpack how he built a global, category-defining real estate company. Glenn shares the raw truths of scaling a business, stepping down as CEO to fuel growth, and why staying mission-driven is the key to long-term success. From disrupting a legacy industry to navigating the fine line between innovation and distraction, this conversation is a masterclass for entrepreneurs looking to build something that lasts.Glenn breaks down what it really takes to scale a company from an idea to an industry leader. Spoiler: It’s not just about making money—it’s about impact, hiring the right people, and knowing when to get out of your own way.🚀 Letting Go to Grow – Glenn shares why he stepped down as CEO of eXp Realty and how that decision set the company up for massive success.🏆 First-Mover Advantage vs. Staying Power – Being first to market isn’t enough—Glenn reveals the real reason why some category leaders lose their edge.💡 Hiring the Right People – The secret to attracting top talent who could start their own companies but choose to build with you.🔥 Mission Over Money – The one mindset shift that keeps founders and businesses from losing their way (and why chasing dollars isn’t enough).📈 When to Take Risks (and When to Walk Away) – Glenn’s framework for deciding if an opportunity is worth pursuing or just a shiny object.🎯 The Power of Generalists – Why the best leaders aren’t just specialists—they’re generalists who know how to adapt and grow.💥 The Biggest Lesson Glenn Learned the Hard Way – The #1 mistake he made in a past business that shaped how he built eXp (so you don’t make the same one).