#17 GTM AI Podcast: AI Powered Go To Market Strategy and Execution with Jonathan Moss

https://www.gtmaiacademy.com https://www.aipoweredgtm.com/ Summary: In this podcast episode, Coach K interviews Jonathan Moss, an experienced go-to-market leader, about his insights on using AI in various aspects of business operations. Jonathan shares his experiences implementing AI in marketing, sales, customer success, and revenue operations. He emphasizes the importance of starting small, understanding data, and focusing on tasks that can be streamlined with AI. Jonathan also discusses the need for human validation and checking the accuracy of AI-generated insights. The conversation then shifts to their upcoming show format, where they plan to solve real-world problems using AI. Lastly, Jonathan shares his thoughts on the future of AI agents and the importance of responsible AI usage. Key moments: - Jonathan introduces himself and his background in go-to-market leadership - Jonathan shares how he has implemented AI in various aspects of business operations - Jonathan discusses the importance of understanding data and focusing on tasks that can be streamlined with AI - Jonathan and Coach K announce their new show format, where they will solve real-world problems using AI - Jonathan shares his thoughts on the future of AI agents and the importance of responsible AI usage Powerful quotes from Jonathan Moss: 1. "Ultimately us as humans, we're creative in nature. We're strategic. Those are the things we should be spending our brain power against and not data entry or manual things." 2. "I think the key summary is you still need to double check the accuracy of the data and information so you can trust it. And look, it'll all, it'll continue to get better over time from here on out." 3. "I think it's very important on the education side, the guardrail side of how to use it and how to use it effectively is super critical for us as really any leader, but go-to-market leaders as well."