#17: How marketers alter our behavior - Nudge

What this episode covers

One of the best marketing campaigns of the 20th century encouraged millions of Americans to brush their teeth. It is lauded as incredibly effective, but was it ethical? Helping us understand the ethics behind habit-shifting marketing is Nathalie Nahai. In this episode, she explains how habits change and the ethics behind where to draw the line. Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3 Link to Nathalie's podcast: https://bit.ly/2r68c9i Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

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Frequently Asked Questions

How long is this episode of Nudge?

This episode is 19 minutes long.

When was this Nudge episode published?

This episode was published on December 2, 2019.

What is this episode about?

One of the best marketing campaigns of the 20th century encouraged millions of Americans to brush their teeth. It is lauded as incredibly effective, but was it ethical? Helping us understand the ethics behind habit-shifting marketing is Nathalie...

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