17: How to grow your LinkedIn following with Zoë Hartsfield

In this episode of the "Sell That SaaS" podcast, I talk with LinkedIn influencer and Senior Manager of Evangelism at Apollo, Zoë Hartsfield, about how to monetize your LinkedIn and grow your personal brand. We discuss practical tips for breaking into content creation, building a LinkedIn following, and using social selling to drive results in tech sales. Zoë shares her journey from SDR to marketing leader, her secrets for landing brand deals, and how she balances a full-time SaaS career with thriving influencer partnerships.Whether you're in tech sales, looking to grow your side hustle, or just curious about content creation, this episode is packed with actionable insights and relatable advice. Learn how to target the right audience, create engaging content, and start monetizing your LinkedIn presence like a pro.Don’t miss out on Zoë’s expert tips and real-world examples to help you level up your LinkedIn game and unlock new opportunities in your career.#saas #techsales #sdr #ae #contentcreator #personalbranding #socialselling #b2bmarketing #socialselling #leadgeneration #linkedinleadgeneration #b2bmarketing #linkedinmarketingCHAPTERS:00:00 - Intro01:10 - Zoë Hartsfield Introduction06:00 - Future of Remote Work09:28 - Building Personal Brand Full-Time12:24 - Journey into Content Creation16:40 - Writing Effective Hooks23:17 - Social Selling Strategies25:05 - LinkedIn for Brand Partnerships30:20 - Securing Brand Deals with Will33:44 - Choosing Brand Partners35:14 - Disqualifying Partnerships Early37:10 - Replacing Low-Paying Partnerships38:43 - Inbound Meetings through Social Selling40:48 - Starting Small and Growing43:18 - First Brand Deals Experience46:15 - Dealing with Online Hate49:04 - Spending Money Wisely54:31 - Finding Zoë HartsfieldConnect with Zoë here on LinkedIn and send her a message that you found her episode on the SellthatSaaS podcast helpful!