17 - How to increase Restaurant Walk in Traffic

In this episode we discuss some of the ways that successful Restaurants are increasing the number of customers that walk into your Restaurant. If you have a restaurant with a lot of passing traffic, you won't want to miss this podcast.  What is the best way to construct a happy hour offer, what role does your menu play in increasing walk ins and what are some of the mistakes that Restaurants are making with their walk ins. How can you minimise the risk that potential customers face when thinking about coming into your Restaurant?  What is the role of smells in attracting customers and how can you use that to increase customers? Nothing attracts a queue like a queue, so what can you do to attract a queue. We also discuss some great ways for getting feedback on why people aren't coming into your Restaurant. We also look at location as a part of your business plan and how that can impact your marketing plan for walk ins.