17. If You Can’t Go Barefoot, Go Vivobarefoot | Asher Clark

“The shoe isn't a magic shoe. All it's doing is replicating the barefoot condition. That's evolved into our mission today,” explains Asher Clark, Co-Founder & Chief Design Officer at Vivobarefoot. Asher always enjoyed a health-related culture and creating a functional footwear brand was a natural fit. With Vivobarefoot, Asher aims to reproduce the regenerative barefoot condition, aiding his customer’s physical health worldwide.   Wearing typical shoes can cause your feet to adapt to the shape of the shoes themselves. To counteract that and maintain your feet’s natural state, wearing shoes that biomechanically compliment the foot is critical. Although the shoe industry convinces people they need arch support and fancy cushioning, specific stressors actually strengthen the feet. With this in mind, Asher seeks to change the narrative around our footwear, improving the industry as a whole.   Tune into this week’s episode of The Code for a fascinating conversation on Vivobarefoot. Learn more about Asher’s involvement with the company, the truth behind arch support, and how Asher uses his platform to promote natural health.    Quotes • “The shoe isn't a magic shoe. All it's doing is replicating the barefoot condition. That's evolved into our mission today.” [Asher] (5:06 - 5:19) • “You don't need arch support. You don't need thick cushioning because you've got springs and energy return built-in. You don't need all that stuff.”  [Asher] (22:48 - 23:00) • “You really got to walk before you can run. So depending on where you are on that journey, you got to build up without cushioning.” [Asher] (31:55 - 32:07) • “There's no secret sauce. All we're trying to do is make as little footwear as possible to get you back to the perfect condition.” [Asher] (36:05 - 36:12) • “We're on a mission to make the perfect footwear, perfect for feet and ultimately perfect for the planet.” [Asher] (39:04 - 39:13)   Links   Connect with Asher Clark: Websites | https://www.vivobarefoot.com/us/ https://www.vivobarefoot.com/us/vivohealth https://www.revivo.com/ Facebook | https://www.facebook.com/Vivobarefoo Instagram | https://www.instagram.com/vivobarefoot/ Connect with Physio Room:  Website | ​​https://physioroomco.com/  Instagram | https://www.instagram.com/physioroomco/ Facebook | https://www.facebook.com/physioroomco Andrew’s Personal Instagram | https://www.instagram.com/dr.andrewfix/  Andrew’s Personal Facebook | https://www.facebook.com/andrew.fix.9/   Podcast production and show notes provided by HiveCast.fm