17. Insights from a Social Business Pioneer

Welcome to another episode of the HERO podcast, where we feature the inspiring voices of those who are pushing for the most effective solutions to the climate crisis. HERO is the first subscription platform providing a stable income for climate mobilizers working on climate policy change. Subscribe today for just 6 euros a month at https://herocircle.app/ and join the journey of the most effective climate campaigners around the world. This podcast episode features Saskia Bruysten, Co-founder of Yunus Social Business. Saskia talks about how she combined social and environmental topics with business, a concept that was not very common when she started her journey 14 years ago. Saskia also talks about the role of mobilizers, consumers, employees, and big investors in driving the change towards socially and environmentally conscious business models. Finally, she discusses the work of HERO in supporting climate mobilizers and creating a new kind of purpose economy, where solving social and environmental problems should not just a hobby, but a well-supported profession. For Saskia, a HERO is someone that decides to solve a social problem or an environmental problem and just goes for it. NOTES AND RESOURCES Saskia Bruysten | Yunus Social Business Follow us LinkedIn | Instagram | Twitter