#17 John Safran on exposing Big Tobacco smoke and mirrors

While everyone is thinking about the COVID-19 pandemic, writer, filmmaker John Safran is checking up on the world's largest cigarette company, Philip Morris. In September 2018, on the same day as World No-Tobacco Day, Philip Morris announced it wants to “unsmoke” the world.In his latest book, Puff Piece – How Philip Morris Set Vaping Alight (and burned down the English language), John Safran investigates how the tobacco company bend and shape-shift language to convince the world they're helping people give up smoking through genius marketing.––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––Follow Mark Bouris on Instagram, LinkedIn & YouTube.Want to grow your business and stay ahead of the pack? Access Mark Bouris' Masterclasses.Got a question or comment for Mark? Send an email. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.