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#17 Kundenzentrierung statt Kundenorientierung

EPISODE · May 12, 2019 · 23 MIN

#17 Kundenzentrierung statt Kundenorientierung

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

Kundenorientierung greift zu kurz, weil das Unternehmen und nicht der Kunde im Mittelpunkt steht. Kundenzentrierung dreht diese Sichtweise um und beginnt mit dem Problem des Kunden. Hört sich leichter an als getan. Aber jede Umsetzung beginnt mit dem ersten Schritt und den machen Sie, indem Sie die aktuelle Folge des Maschinenraum-Podcasts hören. Viel Spaß dabei! Folge direkt herunterladen

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#17 Kundenzentrierung statt Kundenorientierung

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