17 Networking

"All things being equal, people will do business with and refer people to those they know, like and trust." — Bob Burg Some may associate networking with climbing the corporate career ladder (or embarrassing stock photos of people in ill-fitting business attire), but we discuss why networking is also key to finding success in entrepreneurship and online business. If you can figure out how to be a source of support and connection for other businesses, you’ll be amazed at how often those acts are reciprocated. Networking doesn’t always have to be calculated; it can be an authentic expression of who you are and what you have to offer others. It can be kind, human, generous, and a refreshing response to a culture that’s increasingly dominated by technology. Other Mentions: Endless Referrals by Bob Burg Joy: Reach out to three people whose work has made an impact in your life (via email, live event, or social media) and write them a heartfelt letter.Hustle: Join us in our free Facebook Community, Soulful MBA!