17 - Performance Branding 101 with your host, Bryan Karas

Are click-based attribution models holding your marketing strategy back? In this special solo episode, Bryan introduces a new Playbook Media service called performance branding: a game-changing approach that shifts marketing dollars from traditional low-funnel spending to educating consumers earlier in the buying cycle. The end result? Higher conversion rates and better customer loyalty.Discover:  The evolution of marketing, from traditional brand spend to direct response (DR) advertising The limitations of click-based attribution models, and what you should be doing instead How performance branding improves storytelling and reach to drive conversionsConnect with Bryan:https://www.linkedin.com/in/bryankaras/ https://bryankaras.com/ Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/ Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/