Google Analytics 4 tips for PPC - Thuha Wright [PPC Zone Jul 2024]

Thuha Wright has been a paid search specialist since 2006. She's a complete data nerd who loves the new GA4 (perhaps one of very few!). She's experienced in the travel and ecommerce industries, working with small to large budgets of £1K a month to £30K a day. If you need a scientific approach to your paid search strategy, or if you or your team need training on how to use GA4 for marketing, then Thuha is the expert to speak to. You can find her on LinkedIn: https://www.linkedin.com/in/thuhawright Watch Thuha's presentation on YouTube: https://youtu.be/GVo_VylVUmo  For more from the July 2024 event, visit https://www.ppc.zone/events/ppc-zone-july-2024 Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry ppc.zone is sponsored by Inside Google Ads Learn more at https://learn.jyll.ca/iga