#17. Professor Ioannis Ioannou: Kodak, Blockbuster and Creating Businesses That Last

Ioannis Ioannou is one of the world’s leading experts on Sustainability and Corporate Social Responsibility (CSR) and Associate Professor of Strategy and Entrepreneurship at London Business School. Professor Ioannou regularly publishes in top-tier peer-reviewed academic journals, including Strategic Management Journal, Academy of Management Review, Management Science, and Organization Science. Professor Ioannou is also the co-Chair of the Sustainability Advisory Panel of Merck, a member of the ESG Advisory Board of the DWS Group, a member of the Advisory Board of the Sustainable Risk Assessment Framework (SRAF), the Board of the Alliance for Research on Corporate Sustainability (ARCS), serves as an Advisor to TreeApp, and a member of the World Economic Forum Expert Network. Learn more here: www.ioannou.usSummaryProfessor Ioannou discusses the need for sustainability and corporate social responsibility to be central to the strategies of organisations. He explores the fall of Kodak and Blockbuster as analogies for organizations that fail to adapt to these new demands. Professor Ioannou defines sustainability and corporate social responsibility as integrating environmental and social issues into business. He emphasises the importance of understanding the evolving nature of these challenges. Professor Ioannou also discusses the connection between corporate strategy and sustainability, the trade-offs and opportunities of sustainability, and the challenges of transitioning to a sustainable business model. He highlights the role of disruptive innovation and the clashing capabilities and competencies that organizations may face. Ioannou addresses the balance between short-term results and long-term transformation and the role of investors in the transition to sustainability. He concludes by providing advice for business leaders on how to approach sustainability. Key Moments04:21 Defining Sustainability and Corporate Social Responsibility05:17 The Conceptual Level of Sustainability06:14 The Evolving Nature of Sustainability Challenges09:28 The Connection Between Corporate Strategy and Sustainability10:22 The Goal of Shareholder Value and Sustainability11:16 The Two Stories of Sustainability12:39 The Trade-offs and Opportunities of Sustainability14:29 Disruption and Clashing Capabilities20:34 Navigating the Disruption of Sustainability21:32 Disruption by Sustainability and Ethics22:27 Technological Innovation and Sustainability23:23 Customer Changes and Sustainability24:18 Clashing Capabilities and Competencies27:37 Structural Inertia and Transitioning to Renewables28:32 The Challenge of Competing with Two Business Models31:15 The Rate of Change in Sustainability33:37 Balancing Short-Term Results and Long-Term Transformation36:27 The Role of Investors in the Transition to Sustainability47:28 Advice for Business LeadersMusic credit: David Cutter Music / @dcuttermusic Hosted on Acast. See acast.com/privacy for more information.