17 - Psihologija u marketingu

17 - Danas pričamo o ulozi psihologije u marketingu. Kaja i Ksenija (bez obavezne Marije) sa gošćom, psihološkinjom Katarinom Pribićević, direktorkom u kompaniji McCann, razgovaraju o primeni psihologije kao nauke u marketingu, oglašavanju proizvoda i usluga, reklamiranju, određivanju ciljnih grupa i različitim aspektima korišćenja psihologije sa ciljem da se privuku i zadrže potrošači, klijenti i konzumenti, ali i proizvodi potreba za kupovinom.

Episode metadata supplied by the publisher feed · Published Feb 8, 2024

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17 - Psihologija u marketingu

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