17. Social Media Marketing: How to Know if it's Actually Working

There's a huge problem that we have to figure out. If we don't, the time and money we spend creating content will be wasted.In this episode, I want to share my thoughts on the epidemic of mental health practice owners getting on social media without knowing WHY they are doing it and IF their efforts are actually working.  This is not about dissing social media marketing. I love using social media (including blogs, podcasts, Instagram, and Facebook) in my marketing. What I'm talking about today is the how and the why behind using social media so you KNOW it is doing what you want it to do for your practice.When we use these platforms, we have a wonderful opportunity to capture the most valuable commodity out there - the attention of your potential client/fan/customer/purchaser. So how do we optimize our posts for these content consumption habits?I'm learning a lot as I interview experts in SEO and listen to podcasts about using content to build a brand, and I want to share some of my findings with you in this episode. These tips apply to everything from podcast intros to blog posts and are vital for any mental health practice owner who wants to incorporate social media into a marketing plan.There's more to come, but join me today for a discussion about the strategies I recommend to use social media effectively!Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.