17. The Business of Wealth: How wellbeing and business collide with Lisa Zamparo

Hey you wild women!  My guest today is Lisa Zamparo, a Chartered Professional Accountant (CPA) in Toronto who helps female-led start-ups and self-employed women grow their profits and create a sustainable income.  Her business, The Wellth Company, is a financial services firm providing tax, bookkeeping, and CFO services designed for the way women work and communicate.     Lisa wants everyone to be financially healthy and believes that wellbeing is the ultimate kind of wealth. The business world is shifting more to the idea of the 'conscious capitalist,' allowing for wellbeing to become a focal point for business owners where before it may have been left by the wayside.  At The Wellth Company, Lisa works with a team of other female CPAs, bookkeepers, and financial planners to work with you, not over you. Together they strive to empower female entrepreneurs with the knowledge to make their business, and themselves, thrive.  In This Episode, You Will Learn About:  How she overcame confidence issues and imposter syndrome when starting her business  How lack of confidence often gets in the way of women trusting their intuition when it comes to finances  The power of making a mistake and learning from it  The importance of progress over perfection  Whether or not you should incorporate your business  How to value yourself and your services  Common sticking points such as sales tax and projections  The necessity of outsourcing your bookkeeping and accounting  Tips for first-time business owners  Learning to trust yourself instead of seeking external validation  How to fund your business whether you are just starting or expanding  What to pinpoint when you are losing money  Common mistakes first-time owners make  How balancing your creative time with your family life is vital for your success and looks different for everyone  Resources:  Website: The Wellth Company  Company Instagram: The Wellth Company  Lisa Zamparo Instagram: Lisa Zamparo  Public Shoutouts:  Simple Numbers: Greg Crabtree  The Energy of Money: Maria Nemeth Ph.D.  --- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins, a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." By having a good rating, it helps me reach more ambitious women who are aching to start their dream business but don't know how. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE!  Follow me on social media @renee_warren and @we.wild.women and check out www.wewildwomen.com.