17: The Rise of FOMO- Here’s how you create it with Cephas Ndubueze

In this special live podcast recording and season finale, I sat down with Cephas Ndubueze, the man infecting Berliners, Muncheners, and New Yorkers with the fear of missing out through his FOMO Newsletters and Events. We dove into his journey creating FOMO, as well as the shameless tactics and fruitful collaborations that helped him to amass over 6.5k subscribers within a couple of months.  This conversation is perfect for community builders, entrepreneurs, and anyone interested in creating FOMO for their business or product! Happy listening 😉 Huge thank you to our partners that made this event possible: Lynk & Co Berlin, Verne, and Le Bar Berlin! Also, follow On The Up & Up on Instagram &  LinkedIn to stay updated on the latest!   -- Acknowledgments Intro/Outro & Interlude Music: Music by ⁠⁠oussama arichi⁠⁠ from ⁠⁠Pixabay⁠ -- Timestamps Introduction (00:00:16) Janine introduces herself, thanks the guest as well as partners that helped to realize the live podcast. Then, she introduces Cephas, the founder of FOMO Berlin. Who’s in Cephas behind his online persona (00:03:33) Cephas shares personal details about his daily reading habit, his balance between attending events and taking time for himself, and his childhood dream. Motivation behind FOMO (00:05:35) Cephas explains the motivation behind creating FOMO, citing challenges in finding events and the desire to bridge the gap between different cultural scenes. Success and growth of FOMO (00:15:20) Janine highlights the success of FOMO, with 6.5k newsletter subscribers, and discusses Cephas's founder-market fit, the niche target audience, and activities in South Africa Why Cephas does what he does (00:22:47) Janine questions Cephas about his motivations and driving force behind organizing FOMO events and ventures. Learning from mistakes (00:25:21) Cephas discusses the mistake of not overcommunicating with event applicants and the importance of learning from it and strategies for growing an audience, including overdelivering, networking, and shameless promotion. Vision for FOMO's future & Audience Questions (00:35:18) Cephas discusses his vision for FOMO, including increasing subscribers, expanding to other cities, and focusing on culture and tech communities. Additionally, they open the round for audience questions.