17. The Season Of Shift: A New Chapter in My Business

Welcome to the first episode of " Built To Last: Business With Marra McDonald". I am Marra, a business growth consultant and sustainability mentor, and in this episode, I’m taking you behind the scenes of my 2025—a year full of challenges, lessons, and transformations.From navigating personal hardships like infant botulism, medical debt, and family loss, to maintaining client retention and growing my business despite reduced social media presence, I share exactly how I’ve leaned into a season of expansion.I break down the three keys to my business success this year: 1 Strategic Offers – How each offer has a purpose, predicts income, and aligns with client growth 2 Marketing Strategy – Combining long-form, short-form, and referral-based marketing 3 Community & Positioning – Building genuine engagement that supports business sustainabilityI also discuss my upcoming shift: • Expanding services to serve both online and traditional business owners • Teaching exactly how to grow sustainably through offer development and marketing • Leveraging educational design to improve offers for coaches, service providers, private practices, and more • Owning my voice, attending networking events, and speaking as a keynoteThis episode is for entrepreneurs, coaches, service providers, and traditional business owners ready to learn how to build a sustainable, life-first business.Connect With Marra⁠⁠Watch Me⁠⁠ ⁠⁠Listen To Me⁠⁠ ⁠⁠Behind The Scenes With Me⁠⁠ ⁠⁠Work With Me