17: Tips for writing magic copy with The Word Man, Dave Harland

This week we’ve snuck up The Mersey, Viking raid style, to nab Liverpool’s finest anti-bullshitcopywriter, Dave Harland. Having massive fingers hasn’t held back Dave from writing magic copy. He talks to us on how he made the bold move to working freelance after a 10-year stint at Park Group Plc, (ending up as Head of Copy), his early job as a football reporter, how his fascination with writing persuasive copy developed, his key tips for writing good copy and plenty more besides. A massive fan of Liverpool F.C, Alan Partridge and Scrabble, as well as being a talented poet, the podcast includes a stunning reading of Dave’s poem ‘Dogs’, written for his Nan when he was aged just 13. Lend us your ears. You won’t be disappointed./////Dave Harland Links:Twitter @wordmancopyDave’s LinkedInDave’s websiteDave Plugged:Tom Albrighton’s website#copywritersuniteDave's Books:One Plus One Equals Three by Dave Trott Creative Blindness by Dave Trott Predatory Thinking by Dave Trott Now Try Something Weirder by Michael Johnson /////