17. Wait. Should Building a “Cult Brand” Be The Goal??

You’ve probably heard the phrase “cult brand,” h*ck, you might have even been taught by a business coach how to BUILD one… But what does building a cult brand even mean? And is it actually something we should be striving for as business owners? In today’s episode of Unfiltered, we’re diving into a ridiculously real convo about “cult”brands, aspects we’ve noticed that make our guts a little queasy, and whether or not building a cult-following is a dangerous power dynamic or a good goal to aim for. Highlights: 01:58—12:26 - What the h*ck are cult brands and the different types we’ve noticed popping up 12:26—19:13 - How cult brands are dang good at disguising what they are  19:13—25:40 - The difference between building a cult following and a community  25:40—30:05 - The ways narcissism impacts entrepreneurship 30:05—38:45 - The difference between branding and cult branding (and the core similarity they share) 50:16—52:35 - The danger of buzzwords Special shout out to Megan Phillips who has a super cool tagline of “you can sit with us” Like this episode? Check out episode 02. where we talk about mean girl marketing or episode 10. where we chat about how talking sh*t might be affecting your biz. Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!