#17: "We're A Team Of Passionate Builders" | Maria Acevedo (Greenhouse)

🎉As you work towards your new year's wellness goals (wait, we all still are right?) - who better to hear from than a leader who is shaping the health & wellness space? We had the absolute pleasure of chatting with Maria Acevedo, the Head of Marketing & eCommerce at Greenhouse. What started as a local cold-pressed juice start-up has now flourished into a plant-based beverage company that is scaling across Canada & the US. From their game-changing fiery ginger shots to their organic oat milks - they continue to live out their mission of making plant-based nutrition more accessible. Maria stewards everything from product innovation to eCommerce & her team of “passionate builders” are actively writing the next chapter in the company’s remarkable story. She has spent the past 2 years at Greenhouse. Prior to that - she’s carved out a dynamic career having worked in industries such as CPG, cannabis & alcohol. Amongst other things - we chatted about her constant pursuit of “10xing” her skills, her secrets to thriving in a scale-up, why marketing can be the glue that brings it all together, how Greenhouse continues to be a trailblazer & the fiery product that they call “liquid gold”🔥(yes, we can confirm that it’s amazing). More specifically, Maria shared her thoughts on the following: How would you describe what you do to a stranger? (6:50) What was your “Marketing Moment”? (9:02) How did you explore that passion for marketing? (11:04)Can you walk us through the major stops along your career journey? (14:25) What is the north star that drives your career decisions? (20:17)What’s your advice for someone who’s making a large career leap? (22:41)What has your experience at Greenhouse been thus far? (27:40)What was the brief to you as the leader of marketing? (31:42)What are the marketing levers that you’re focused on pulling? (36:18)What are the commonalities or differences between the different industries that you’ve been in? (38:38)What’s exciting you about the future of Greenhouse? (41:45)How do you stay true to Greenhouse's ethos while striving to make it more accessible? (42:50)What sort of mentality does prospective talent need to have? (45:45)We put Maria in the hot seat! (47:46)