#17 - What do brands look for in social media influencers with Katherine Braha

Love the episode? Send me a text & tell me.Are you looking to collaborate with a brand?  Wouldn’t you love to get into their minds and crack the code?  What qualities do they look for in  social media influencers? What “qualifications” make the cut?How many followers should you have?In the big ocean of social media, how do you make yourself “visible” to them? How do you stand out?What is a successful collaboration? What will make them work with you again? In this week’s podcast, I’m getting into the mind of Katherine Braha, co-owner of one of Singapore’s leading salad chains, and also my client. Katherine works closely with influencers and while most F&B brands slowed down during Covid, Katherine catapulted her business. Working with Social media influencers was a large part of their marketing strategy and in this episode, she shares how brands want to collaborate with influencers. This episode is a fresh take on social media partnerships and I thought it would be powerful to see it from the client’s perspective. In this episode, Katherine spills the beans on likes and engagement and whether that plays a role. She also has some amazing tips for influencers. So, the next time you’re partnering with a brand, keep those pointers handy. Every brand is different but what they are looking for is  somewhat similar. Have fun cracking the code.As always, I love hearing from you so, if you enjoyed this episode or have any questions please do let me know. Read more at  https://myfoodlens.comFollow Dyutima on Instagram at  https://www.instagram.com/dyutima_myfoodlens/Show notes available at https://myfoodlens.com/17-what-do-brands-look-for-in-social-media-influencers/