17: What The Heck Is Content And Why Is It "King"?

You've heard it before, especially if you run a business… But content is king. Yeah yeah…that's all swell and everything, but did your neck just twitch? Did your heart sink just a little bit when I said that? If so, you're totally not alone. I mean, what the heck is content anyway? Do you really need to have an email list? Are you supposed to be on every single platform? Why do you have to produce content? What if you don't even know what it means to "produce content"? Oh boy, I feel you sister. I really do. And that's one of the reasons I'm so excited to bring you this week's episode with content expert, Abby Herman.