17: Why Brands Should Invest in Conferences with Social Fresh's Jason Yarborough

Industry conferences can be a great source of networking, recruitment and business leads.   Today's guest is Conference Manager for Social Fresh, Jason Yarborough. He talks about the opportunities brands have at industry conferences and how to maximize your presence.   He'll talk about: Sponsorship Partnerships Sending a team to attend Volunteering Speaking Andiamo! About Jason Yarborough  Jason is the Conference Manager and Director of Strategy at Social Fresh as well as the Founder of The Wild Letters and board member at Social Media Charlotte. Yarby is an avid coffee connoisseur, traveler and has a serious weakness for new experiences.   Social Fresh builds advanced social media training resources for social marketers, at events around the country and online. In 2014, Social Fresh hosted its 15th and 16th social media conferences. Social Fresh began as a social media conference and still hosts the best social marketing events in the industry.   Vincenzo’s Italian Lesson of the Day:   "Patron", e per le gente --> Patron (as in tequila), it's for the people.   This phrase has origins in Tampa where Jason and I were talking about Patron and their amazing product. About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Voice Over Artist, Rachel Creveling.   Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   Enjoy the podcast? Give us a rating or a review on iTunes!