17 - Why You Always Start With Why

In this episode, I talked about the importance of starting with why. I'm going to reference Simon's next video a lot in this episode. So if you've not yet seen it, be sure to check out the show notes for a link to the video. I talked about the concept of the Golden Circle and why when someone hears your why they should not be able to tell what or how you do what you do.

My goal is to show you why having a ‘why’ is so important and how to go on to develop your ‘why’. I’ll explain the difference and how to break free of these issues most people have in showing people who you really are in business.

• My big mistake in how I used to do business (7:06)
• Why you’ll sound like everyone else (8:50 – 13:41)
• What change motivates us when we know our ‘why’ 14:00
• How the ‘why’ worked for others (15:00-20:00)
• Why alignment is key (22:47)
• Critical books to read! (23:40)

Check out Simon Sinek’s TEDX talk here:
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

You can find the transcripts and more at www.thinkdifferenttheory.com/17

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