17 Years of Coaching: A Podcast’s Role In Staying Relevant with Dr. Amy Johnson

Dr. Amy Johnson makes running an online coaching business look easy! Although after 17 years, that’s how it should be. Amy shares her experience with transitioning from one-to-one coaching to impacting lives on a larger scale through her innovative programs, and the significant role her podcast ‘Changeable’ has played in that process. Dr. Johnson reflects on the strategic decisions that have allowed her to mold a business that not only resonates with her personal values, but also offers freedom and fulfillment. She illustrates how Changeable is a trust-building tool, attracts the right audience, and ultimately, serves as a filter for potential clients. We also explore the business model behind her Little School of Big Change, largely fueled by organic growth. Today’s episode includes: How Amy launched the Little School of Big Change. How the Changeable podcast contributes to her business model. Why organic growth and freedom are core to her business strategy. Where Amy finds inspiration to consistently produce content. The role authenticity plays in standing out in the coaching industry. Why a hustle mindset is not necessary for business success. How the podcast helps filter and connect with the right audience. Why Amy considers a mix of solo and interview episodes to be effective for her podcast. How Amy maintains a calm approach to her business and podcast management. Advice to new podcasters seeking to carve out their niche.   Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.   Dr. Amy Johnson’s Website: https://dramyjohnson.com Dr. Amy Johnson on Instagram: https://www.instagram.com/dr.amy.johnson/ Dr. Amy Johnson on Facebook: https://www.facebook.com/DrAmyJohnson/ Changeable on Apple Podcasts: https://podcasts.apple.com/us/podcast/changeable-podcast/id1434131959 Changeable on Spotify: https://open.spotify.com/show/0QSIiTy7fcvqK3JXuYlGN8 Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/