170: Adapting and Progressing with Kris Levy

Today's Guest: Kris LevyHi there! My name is Kris, and I am a Wine Branding Coach, who specializes in helping wine brands build relationships and communities to increase virtual direct to consumer sales.Selling wine direct to the consumer isn’t about closing a sale, its about starting a conversation.The best way to start a conversation with your ideal wine consumer is by building a wine brand that people want to engage with through relationships and communities.When we get this right, sales follow, more importantly relationships follow that leads to more sales by:Connecting with more potential ideal consumers of your product by increasing your reachConverting existing audiences into consumersIncreasing the average sale of current consumersTuring current consumers into raving fans that sell your wine for youCreating a profitable, sustainable and growing wine club membership programI’ve used this approach to wine branding so far to help brands like Bodega Garzon down in Uruguay, Jessie’s Grove Winery in Lodi, and Lepe Cellars in Monterey.On this episode:Amber is joined by entrepreneur Kris Levy for a conversation passion in career, self-development, all things wine, and much much more!Tweetable Quotes"Being an entrepreneur is basically" -Amber Fuhriman"I had no idea what it meant to be an entrepreneur. You hear people talking about being in business, but you won't know what that process feels like until you're in it." -Kris Levy"Feedback is always productive. Positive or negative. You're learning something either way." -Kris Levy"Not enough people give themselves permission to make necessary shifts." -Amber FuhrimanKris Levy:https://www.krislevy.coEmail: [email protected] with other incredible people looking to break out of the corporate mindset by joining the More Than Corporate Facebook group: http://bit.ly/2MuWn53 Hosted on Acast. See acast.com/privacy for more information.