170. BUILDING A MILLION DOLLAR AI BUSINESS WITH BROOKE WRIGHT FROM WRIGHT MODE

She turned a failed launch and a screen recording for one client into $40K — and that was just the beginning.Brooke Wright is back on the podcast, and this time the numbers are very different. When she was last here, she'd just hit her first $100K year. Now she's tracking $100K quarters, her membership has grown from 10 to 150 people, major global brands are sliding into her DMs, and she's founding Techella — a women's AI festival that went from idea to trademark in about two days. We get into how she pivoted her signature offer, how she used Claude Code to build a sales page mid-coaching-call, how one Canva tutorial racked up 250,000 organic views, and what it actually looks like when your body of work meets its viral moment.Key Topics Covered:How Brooke went from $100K year to an almost $100k month and what actually changed in her businessThe "failed" launch that forced a pivot — and why that was the best possible outcomeUsing Claude Code to build a complete sales page and Stripe checkout in an afternoonThe Canva/Claude tutorial that got 250K organic views and filled a paid masterclass (with ManyChat)Why generosity with your expertise doesn't undermine your value — it amplifies itThe stages of competence and why experienced founders can "throw shit at the wall" in a way beginners can'tTechella: the origin story of Brooke's women's AI festival, from a Microsoft keyboard to a brand deckCONNECT WITH BROOKE:Website: https://www.wrightmode.com/Instagram: https://www.instagram.com/wright_modeMembership: https://www.wrightmode.com/membershipTIMESTAMPS0:00:00 - Why Brooke's back: from $100K year to $100K quarter0:02:00 - The body of work that was waiting for its viral moment0:05:00 - When your best offer stops feeling right: the AI Dream Team pivot0:07:00 - How Brooke built a sales page mid-coaching-call and launched same day0:09:00 - Using Claude Code to build a checkout page in an afternoon0:10:00 - The Canva tutorial that got 250K views and nearly filled a masterclass0:12:00 - Going in without an agenda — and making $40K from 90 minutes0:15:00 - Trusting your gut vs. sunk cost: knowing when it's time to evolve0:18:00 - The stages of competence (and why experienced founders move differently)0:22:00 - AI is a mirror: why generosity with your knowledge doesn't give your value away0:26:00 - You have to love it — on freedom, flexibility, and working harder than ever0:28:00 - What grew after the workshop: membership, consulting, global clients0:31:00 - How Brooke 10x'd her consulting rate (from $300 to $3,300)0:34:00 - Techchella: the idea, the vision, and why women's AI events need to existLINKS AND WORK WITH ME:Good In Business: https://www.professionalbabe.com/good-in-business/Hot Business Audit: https://hot-business.scoreapp.com/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Business Bang: https://www.professionalbabe.com/business-bang/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬Support the showIf you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.