170: Can AI measure the emotions advertising creative evokes? Yes, according to DAIVID.

This week Henry Gomez and I introduce you to the founder of DAIVID, Ian Forrester. Ian is the brains behind an AI tool that measures the effectiveness of ad creative by pinpointing which of 39 emotions a piece of creative evokes. Yeah, we know—another bogus way to test creative, right? Don't be so quick to judge. Ian demonstrates for us why this tool is different. And, intriguingly, why it can help you review and revise your brief based on its results. When creatives complain about testing that kills creative, Ian argues that his AI tool points the way at giving better direction, not solutions. Are you ready to have your mind changed? Watch today's episode. For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.