170. Compostable Packaging: Your Retail Advantage With Kelly Williams, Futamura

170. You built a mission-driven CPG brand—then wrapped it in packaging that ends up in a landfill for generations. That disconnect is costing you trust, velocity, and retail leverage. In this episode, we uncomplicate compostable packaging and show you how it can become a strategic growth lever—not just a cost center. You'll learn why flexible packaging dominates retail, where recycling falls short, and how earth-digestible materials can protect your product and your brand reputation. We dig into digital printing, faster innovation cycles, supply chain flexibility, and how packaging can become your most powerful storytelling asset. Retailers want traffic, differentiation, and sustainable profit. When your packaging aligns with your mission and solves a real environmental pain point, you give them a competitive edge. Download the free guide and go deeper into the strategies that help you earn more shelf space and build sustainable sales. Get instant access on the show webpage: RetailSolved.com/session170