170: Important leadership trait: bringing great people with you. But how do you do that?

Life in startup sales is a little bit easier if there is already trust and a relationship between the sales leader and some of the sellers.  Founders should look for a sales leader who is able to do this.In this episode with Craig Denton, the RVP of Sales at Beyond Trust, you will learn:How to build trust with your sellersWhy you have to take other’s opinions of sellers with a grain of saltWe know sales leaders should lead from the front, but how do you do that?Get a balance of working in the business with on the businessHow to have tough conversations when things aren't going so well Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.