#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth

Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.Jen and Dave cover:Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipelineHow Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJenHow companies should focus on genuine diversity efforts rather than superficial inclusivityTimestamps(00:00) - - Intro to Jen (04:51) - - Why You Should Have a Mentor and How To Get One (06:41) - - Sales Experiences and Becoming a Chief Evangelist (10:12) - - Making the Lead from Side Hustle to Full Time (14:39) - - Why Your Career Experiences Should Be Diverse (18:03) - - The Shallow Impact of Diversity Panels (20:49) - - How Jen Built Her Personal Brand (24:10) - - Creating Unscripted Content that’s Still Clear (27:42) - - Being Authentic in Marketing (32:37) - - Don’t Use Templates for Customer Conversations (38:59) - - Strong Relationships Between Product Marketing and Sales (39:46) - - Being Customer-Centric (45:08) - - Why You Need to be a Good Storyteller (46:57) - - Challenges of Data Analysis Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more